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SPRING ARBOR UNIVERSITY
HOLIDAY ADS

OVERVIEW
Launched a heartfelt holiday campaign for Spring Arbor University, celebrating themes of gratitude and blessings during Thanksgiving and Christmas. The campaign highlighted the university’s faith-based mission, connecting with students and alumni through emotional storytelling and visually compelling designs.

CHALLENGE
 

Engage audiences during the busy holiday season by reinforcing the university’s values and inspiring students to explore academic opportunities.

STRATEGY

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Executed personalized email messages and engaging social media content, supported by dedicated landing pages to guide audiences seamlessly to the university’s offerings.

MY ROLE

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Directed creative strategy and execution, crafting visuals and messaging aligned with the university’s mission to drive interaction and engagement.

30%+

year-over-year growth in email open rates, showcasing improved engagement with holiday messaging.

RESULTS

200%+

year-over-year growth in social media engagements, reflecting the campaign’s success in connecting with audiences.

200%+

year-over-year growth in unique pageviews, highlighting the effectiveness of driving traffic to the website.

DESIGN HIGHLIGHTS
ZM-1600x900-SAU-Holiday-ad.jpg
Thanksgiving Ads
18576902 Thanksgiving general-1200x1200.png
18576902 Thanksgiving Prospective-1200x1200.png
18576909 Thanksgiving Current-1200x1200.png
Christmas Ads
18592738 SAU Christmas Prospective 1200x1200.png
18592742 SAU Current Student 1200x1200.jpg
16189306-Christmas-SAU-Social-1080x1080.png
New Year Ads
1853252 Current BSW 1200x1200.png
18593204 Post NY Prospective Nursing 1200x1200.png
18593244 Current MBA 1200x1200.png

CONNECT WITH MARK

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© 2006-2024 Mark Zhu. All Rights Reserved.

Disclaimer: This portfolio is shared solely for the purpose of showcasing my professional experience and design capabilities. All projects, artwork, and content remain the property of their respective owners, including my clients, partners, and former employers. The data displayed in these projects has been adjusted or anonymized where necessary and is not intended for actual use or reference. The materials presented here are strictly for illustrative purposes and do not represent ongoing work or endorsements from my current employer. By accessing this portfolio, you agree not to share or redistribute the content without prior consent, nor use it for commercial purposes or as design references without explicit permission. If you are a client or partner and have concerns or would like your project removed, please feel free to contact me directly.

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